The Brief
1850, a premium CBD oil brand, was seeking an exploratory packaging direction to position itself as both approachable and elevated within the wellness space. The challenge was to design concepts that stood out on shelf while communicating quality, trust, and modernity.

My Creative Strategy
I led the creative exploration by developing a series of packaging directions that balanced sophistication with accessibility. Leveraging typography, color, and material studies, I created systems that reflected the brand’s premium nature while remaining inviting to a broad consumer base. The designs explored how packaging could tell a story of wellness, craftsmanship, and credibility—all key to differentiating 1850 in a growing category.

The Outcome
The exploration resulted in a suite of refined, versatile packaging concepts that elevated the brand’s visual identity and provided a clear path forward for market testing. These concepts helped 1850 visualize how design could influence perception, attract new consumers, and build trust in a competitive wellness landscape.