AEP “Bounless Energy” Campaign

The Brief
American Electric Power needed to refresh its brand presence and engage key audiences in a highly competitive energy market. As Senior Art Director, I was tasked with leading the visual and creative direction to make the brand feel modern, approachable, and relevant, while reinforcing trust and reliability in its services.

My Creative Strategy
I directed the creative vision across TV spots, digital campaigns, social content, and supporting collateral. The approach focused on clear, compelling storytelling that highlighted AEP’s role in powering communities and supporting sustainable initiatives. By combining strong visuals, concise messaging, and a consistent brand voice, the campaign positioned AEP as both innovative and dependable.

The Outcome
The refreshed campaign elevated the brand’s presence across channels, strengthened consumer perception, and increased engagement with key audiences. The cohesive creative direction provided a foundation for ongoing marketing efforts and reinforced AEP’s reputation as a trusted energy provider.

Storyboard

Commercial

Storyboard

Commercial