Popeyes Catering

The Brief
Popeyes wanted to elevate its catering offering and drive greater awareness of catering as an option for gatherings, events, and group occasions. The challenge was to create a more compelling, branded experience that showcased the breadth and appeal of the catering menu while staying unmistakably Popeyes.

The Creative Strategy
We developed a bold, highly branded photography approach that brought the Popeyes catering experience to life in a way that felt abundant, craveable, and celebratory. I designed a new catering brochure around the photography, using Popeyes’ visual identity, distinctive color palette, and expressive food styling to create a cohesive experience from the first page to the last. The result made catering feel less like an add-on and more like a natural extension of the Popeyes brand.

The Outcome
The new photography and catering brochure gave Popeyes a refreshed, cohesive sales tool to showcase its catering offerings across consumer and sales touchpoints. Following the launch, catering sales increased, demonstrating the impact of pairing a stronger visual story with a more engaging branded experience.