Scott’s Miracle Gro MG12

The Brief
Miracle-Gro introduced the MG12, a side table featuring an integrated self-watering and growing pod system. The goal was to showcase the product’s effectiveness and demonstrate how seamlessly it could fit into a modern home environment, appealing to both plant enthusiasts and casual consumers.

My Creative Strategy
I developed a visual and narrative approach that highlighted both functionality and lifestyle appeal. Through product photography, motion visuals, and lifestyle settings, we emphasized how the self-watering pod worked effortlessly while blending into everyday living spaces. The campaign focused on telling the product story clearly and concisely—demonstrating ease of use, plant growth results, and the table’s stylish design.

The Outcome
The campaign successfully communicated the product’s unique benefits and integrated design, driving consumer understanding and interest. By presenting the Miracle-Gro 12 as both functional and aesthetically pleasing, the launch strengthened brand perception, increased engagement across social and digital channels, and positioned the product as a must-have for modern homes.