Tandem Rebrand
The Brief
Tandem, a free app that matches childcare providers with families, needed a full rebrand to modernize its look and feel. The goal was to redesign the app experience to drive engagement, strengthen trust, and increase downloads.
The Creative Strategy
I led the rebrand from concept through execution, defining the creative vision and aligning cross-functional teams of developers, product managers, and key stakeholders. My approach centered on building a user-first design system: refreshed visual identity, streamlined UX/UI, and a storytelling framework that positioned Tandem as both approachable and reliable. I also established scalable brand guidelines to ensure seamless consistency across product and marketing touchpoints.
The Outcome
(See metrics below.) The rebrand elevated Tandem’s market presence with an engaging, intuitive app experience that resonated with both families and providers. The new identity not only improved usability but also strengthened Tandem’s positioning as a trusted, go-to childcare resource, ultimately driving higher engagement and increased downloads.
