The Melting Pot Photography Refresh
The Brief
The Melting Pot, a fondue-focused dining brand, needed refreshed photography that better reflected its interactive, social experience. The goal was to capture the brand’s unique dining style in a way that could drive stronger engagement and boost sales through marketing assets.
The Creative Strategy
I developed and led a new photography direction that emphasized storytelling through ingredients and moments of connection at the table. The creative approach highlighted the playful, interactive nature of fondue dining while elevating the food with modern, crave-worthy visuals. I worked cross-functionally with marketing and operations teams to ensure the imagery could be seamlessly integrated across campaigns, menus, and digital touchpoints.
The Outcome
By weaving the new imagery into marketing assets, the brand strengthened its storytelling, improved campaign performance, and supported a measurable lift in sales.
