Weleda’s “Flowers with Benefits” Campaign
The Brief
Weleda, a global skincare brand rooted in natural ingredients, wanted to highlight the benefits of the botanicals at the heart of their products. The goal was to create engaging content that educated consumers on each ingredient while reinforcing Weleda’s reputation for clean, plant-based skincare.
My Creative Strategy
I developed and led the creative direction for the “Flowers with Benefits” campaign, building a visual storytelling system around Weleda’s hero ingredients. Each flower and plant was brought to life through vibrant photography, detailed ingredient callouts, and layered compositions that balanced beauty with education. By pairing product benefits with striking visuals, the content was designed to connect emotionally while informing the consumer.
The Outcome
(See metrics below.) The campaign became a versatile content library that Weleda leveraged across digital, social, and retail touchpoints. By spotlighting the efficacy and beauty of its natural ingredients, “Flowers with Benefits” reinforced brand trust, boosted engagement, and gave Weleda a memorable, ownable storytelling platform.
Ideation Process
The Outcome
